2023 Nissan Ariya all-electric crossover: The best of Nissan design, technology, performance and sustainability for a new era
The all-new 2023 Nissan Ariya, Nissan’s first all-electric crossover SUV, offers powerful acceleration and smooth, quiet operation, and, with an EPA estimated range of up to 304 miles1 for the Venture+ model, Ariya is the perfect partner for daily commutes and road trips alike.
The all-new Ariya also builds on Nissan’s strength as an EV pioneer and innovator, starting off with the groundbreaking Nissan LEAF, which, since its introduction more than a decade ago, has racked up global sales of almost 600,000 vehicles2.
Ariya design: a completely reimagined appearance
The 2023 Ariya is Nissan’s ultimate expression of style and technology, with each complimenting the other in aesthetics and function. Its 100% electric vehicle platform removed fundamental limitations and allowed designers to take new approaches to existing components.
Ariya styling represents a significant redefinition of Nissan’s design philosophy. This new philosophy is based on what Nissan calls “Timeless Japanese Futurism,” which is characterized by a distinctive Japanese approach conveyed in a simple-yet-powerfully modern way. Designers embraced this with the key concepts of sleek, sexy and seamless to communicate how an EV paired with advanced driving capabilities can offer a new perspective to design, function and the ownership experience.
Embracing the Japanese term iki, which characterizes the Ariya’s chic, cutting-edge nature, the front of the vehicle appears seamless, elegant and fresh. It’s highlighted by a shield – a reimagined grille for the EV era. The shield incorporates a 3-D traditional Japanese kumiko pattern just under the smooth surface, while protecting sensors used for driver assistance functions without the aesthetics interrupting operation. Nissan’s redesigned brand logo is prominently placed at the center of the aerodynamic shield, beaming with crisp definition from the 20 LEDs that compose it.
The lower section of the shield is bordered by subtle lighting that illuminates, along with the logo, when the Ariya is ready for operation. Thin LED headlamps, constructed with four 20-millimeter mini-projectors to reinvent Nissan’s signature V-motion design.
A single, uninterrupted horizon line stretches across the side profile, linking the front fascia and the rear and conveys linear movement, creating architectural beauty in tension and drama from every angle.
The rear of Ariya is equally striking, characterized by a steeply raked C-pillar that blends flawlessly into the rear deck. The one-piece light blade, representing the rear combination lamps, has been engineered to give a blackout effect when parked, and a consistent red illumination, day or night, when in use. Rear fender flares and a high-mounted rear wing signal Ariya’s powerful EV capabilities.
Ariya is offered with six two-tone exterior paint combinations, each sporting a black roof, and three striking full-body colors. A unique exterior Copper and Black two-tone color package, called Akatsuki, expresses the moment just before dawn, as the sun marks the beginning of a new day.
The striking Ariya interior is defined by the Japanese term ma – referring to its spatiotemporal qualities of belonging to both space and time. The interior is more akin to a sleek café lounge on a starship, evoking performance and intrigue, rather than a traditional automotive cabin.
The advantages provided by the company’s all-new EV platform have enabled the Ariya to offer a spacious cabin. For example, the compact nature of the powertrain components made it possible for Nissan’s engineers to install the climate control system under the hood (where a traditional gasoline engine would be), allowing the designers to utilize the whole length of the cabin without traditional obstructions such as a transmission tunnel.
The flat, open floor – made possible by the location of the battery at the base of the chassis – and the slim-profile Zero Gravity seats – result in vast amounts of legroom and easy interaction between front- and rear-seat passengers. The EV drivetrain and the generous use of sound-absorbing materials result in a quiet cabin, allowing occupants to relax and enjoy lounge-like space.
Ariya’s minimalist instrument panel blends seamlessly with the shape of the cabin and transitions into the doors. It’s devoid of buttons and switches found in conventional vehicles. Primary climate control functions are integrated into the wooden center dash in the form of capacitive haptic switches that offer the same feeling as mechanical switches by vibrating when touched.
Tucked under the center of the instrument panel is an available innovative center storage box and fold-out tray. The innovative slide out table design transforms the cabin space into a mobile office or on-the-go picnic table, helping to make sure your time parked is productive.
The available adjustable center console can be moved to suit the driver’s personal preference and saved as part of the driver’s profile for automatic adjustment in future outings. The surface hosts a new shifter that fits in the palm of the hand to encourage a relaxed driving position, with haptic drive mode controls within easy reach.
Rear-seat passengers are treated to an abundance of headroom and legroom, with the flat cabin floor allowing them to easily cross their legs and relax. Accents and ornamentation are carried into the rear space to give all the same sense of sophistication and comfort. The sleek front seats are positioned to obscure the B-pillar, offering occupants an outward panoramic view.
Intelligent Power: Formidable EV performance for a wide range of needs
Built on an all-new Alliance-developed EV platform, Ariya is the ultimate expression of Nissan Intelligent Mobility, Nissan’s vision to further improve the appeal of its vehicles and achieve its ultimate goal of a future with zero tailpipe emissions and virtually zero vehicle fatalities.
The Nissan Ariya’s all-electric drivetrain is an example of seamless integration of advanced EV technology, integrating excellent power delivery, charging capabilities and extended range. With four core models offered, including two-wheel-drive and all-wheel- drive versions, Ariya is designed to meet the driving needs of a wide range of customers.
Both Ariya front-wheel drive and all-wheel drive models offer a choice of 63 kWh or 87 kWh of usable battery capacity – ideal for urban commuters and first time EV owners looking for quality and style in their next-generation EV.
The twin electric motor, all-wheel drive Ariya models feature Nissan’s most advanced all-wheel control technology, e-4ORCE. The “e” in e-4ORCE stands for Nissan’s 100% electric motor drive system. “4ORCE” (pronounced force) refers to the vehicle’s physical power and energy, with “4” representing all-wheel control.
Born from the company’s rich history of developing memorable all-terrain vehicles and sports cars, e-4ORCE is the spiritual offspring of the Nissan GT-R’s ATTESA E-TS torque split system and the intelligent all-wheel-drive systems found in Nissan’s lineup of crossovers and SUVs.
By specifically managing power output and braking performance for smoothness and stability, e-4ORCE enhances driver confidence by tracing the steered driving line over almost any road surface.
In addition to optimizing front and rear torque allocation, the system applies independent brake control at each of the four wheels to maximize the cornering force generated by each one. This delivers cornering that faithfully follows driver inputs with minimal steering adjustments.
A smooth, powerful on-road presence
Staying true to Nissan’s heritage of producing fun-to-drive, exciting cars, Ariya’s all-new EV platform has been optimized to deliver exceptional handling. The battery pack sits under the center of the vehicle to ensure a low center of gravity and near-equal weight distribution, front and rear.
The battery pack’s flat design and integrated cross-member in the battery case, allow the Ariya to have a flat floor and impressive structural rigidity. Suspension components are optimized to take advantage of this, creating stable handling and a comfortable ride while also suppressing vibrations and noise from entering the cabin space.
In the rear, the suspension packaging, including the multi-link system and rear electric motor (if equipped), create an exceptional balance of ride comfort, handling and performance.
Ariya’s highly rigid body structure and super responsive rack-and-pinion steering system provide the vehicle with crisp turn-in response, while its near 50:50 front/rear weight distribution made possible by the battery positioned under the floor in the middle of the vehicle helps Ariya behave in a predictable manner through all virtually types of corners.
Intelligent Driving: a high-tech driving experience
The Ariya ensures high levels of comfort and confidence by providing occupants with the latest Nissan technologies, including the next-generation ProPILOT Assist advanced driver assistance. Available on the Nissan LEAF, Altima, Pathfinder, Rogue and Rogue Sport, ProPILOT Assist3 is a hands-on assistance system that helps drivers stay centered in their lane, navigate stop- and-go highway traffic and by maintaining a set vehicle speed and distance to the vehicle ahead.
ProPILOT Assist 2.0 is the newest iteration of Nissan’s driver assistance technology. It expands on ProPILOT Assist, allowing attentive drivers to take their hands off the steering wheel under certain conditions, helping reduce the driver’s workload in single-lane highway traffic3. In addition, ProPILOT Assist 2.0 also supports multi-lane highway driving tasks such as lane changes, passing and highway exiting.
ProPILOT Assist 2.0 uses the navigation system and high-definition 3-D map data to detect the roadway type, direction and speed limits, and can adjust vehicle speed accordingly for a relaxed and enjoyable journey. A Driver Monitoring System mounted on the steering column monitors that the driver is attentive to the road ahead when using the hands-off feature. When driving in hands-on mode, ProPILOT Assist 2.0 takes advantage of the extensive 3-D map data to help keep the vehicle centered in the lane with increased accuracy.
For the first time in the U.S., ProPILOT Park is available with the new Ariya. ProPILOT Park takes over steering, acceleration brakes and gear shift to guide the vehicle into a parking spot when activated4.
The Nissan Ariya is also equipped with standard Nissan Safety Shield® 360, a suite of six active safety features that includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning, High Beam Assist and Rear Automatic Braking.
Intelligent Integration: keeping the Nissan Ariya up-to-date and at maximum potential
The Ariya embodies Nissan’s philosophy of designing vehicles around the driver that is both intuitive and exciting. This includes equipping it with the latest in connectivity, including a new human-machine interface and firmware updates over the air.
Nissan’s intelligent personal assistance technology features a hybrid voice recognition system with advanced natural language understanding technology to handle in-vehicle assistance without the driver taking their eyes off the road.
The vehicle also includes Amazon Alexa® to help customers simplify and organize their lives. Alexa can play music, place calls, listen to audiobooks, control smart home devices, and more, with just voice commands. Both systems work hand-in-hand to provide a seamless, tailored user experience, whether during a daily commute or weekend trip.
Ariya also features wireless Apple CarPlay® and wired Android Auto™ standard to help drivers seamlessly integrate their smartphone into their vehicle experience.
The connectivity display interface features both a 12.3-inch instrument monitor and 12.3-inch center display along a single horizon. By displaying multiple facets of information on one horizontal plane, information can be quickly digested. The two displays are oriented in a wave-like shape to ensure important vehicle information, such as battery information, range and navigation, can be easily reached and scrolled through with a simple swipe.
Further information can be swiped between the displays to customize and prioritize the information displayed just behind the steering wheel for an unparalleled bespoke experience. Ariya’s head-up display boasts one of the largest full-color displays in the segment. The projected display shows similar information found in the meter display, providing crisp, driving information within the driver’s field of vision without being distracting.
The Ariya is also the first Nissan model with firmware updates over the air, called “Remote Software Upgrade.” The technology automatically updates various software inside the vehicle – specifically, software that controls the multimedia system, electric and electronic architecture, chassis, climate system and EV settings.
The future of the electric vehicle is now
The Nissan Ariya crossover marks a new era for electric vehicles, promising an incredibly powerful and smooth ride thanks to the full strength of Nissan Intelligent Mobility delivered by the latest assistance technologies designed to support, respond and respect the driver’s intentions. A sleek, sexy, seamless design inspired by Timeless Japanese Futurism gives all occupants a welcome, personal impression aimed to surpass expectations.
Ariya deliveries will begin this fall, first for front-wheel drive models, followed by all-wheel drive models in late fall at more than 890 select Nissan U.S. dealers.
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1EPA range for 2023 Ariya Venture+ up to 304 miles. Actual range may vary based on driving conditions
2Based on cumulative sales of all LEAF models data from December 2010 – June 2022.
3ProPILOT Assist cannot prevent collisions. It is the driver’s responsibility to be in control of the vehicle at all times. Always monitor traffic conditions and keep both hands on the steering wheel. System operates only when lane markings are detected. Does not function in all weather, traffic and road conditions. System has limited control capability and the driver may need to steer, brake or accelerate at any time to maintain safety. See Owner’s Manual for safety information.
4ProPILOT Park does not substitute for the driver’s attention to the immediate surroundings. Driving is serious business and requires your full attention. When using this feature, exercise extreme caution at all times so full attention may be given to vehicle operation. ProPILOT Park cannot prevent collisions. It is the driver’s responsibility to be in control of the vehicle and monitor traffic conditions at all times. Does not function in all weather and road conditions. See Owner’s Manual for safety information.